Elena Fernández
Department of Statistics and Operations Research
Universitat Politècnica de Catalunya
Abstract: In this paper we present a GRASP approach to a sales territory design problem with multiple node balance requirements. The problem, motivated by a real-world application in the soft drink industry, includes other planning criteria such as balancing among territories, and district connectivity. The objective is to find a feasible partition that minimizes a measure of territory compactness. A preliminary computational evaluation is included.